Mobile technology is completely changing the way companies do business and manage their day to day activities. From reaching out to clients via social media apps for iPhone and Android to accessing cloud storage services through tablet devices, companies are now using mobile technology to both stabilize their businesses and ensure excellent growth of the same. Read the rest of this entry »
Ektron, one of the most popular content management systems in the world, has just announced its latest update, the Ektron 8.7. Aside from the usual code refinements and an improved user interface, this new version will offer seamless support for responsive web design, as well as Cloud Manager support for Microsoft Azure and Amazon EC2 platforms. SharePoint support has also been implemented, ensuring companies already using the Microsoft content sharing platform won’t be left out. Read the rest of this entry »
Social media is definitely one of the most effective tools for engaging the target market of almost any business nowadays. So why should event management be any different? Well, it’s not. 64% Facebook marketers have leveraged the power of the social network to promote both online and offline events in 2012! From announcing the date and time of their events through Facebook Events to engaging their target audience through the social network, many successful event marketers have utilized the massive user base of the network to increase footfalls at their event venues. Read the rest of this entry »
Mobile event apps need to be as user-friendly as possible. You need to ensure that users can access the information they need with minimum effort. Implementing Augmented Reality (AR) technology in the app can be a great way of doing that. Read the rest of this entry »
48% consumers across the US use a smartphone to shop while in a store, or on the move. (Cisco, 2013)
The number of mobile coupon users in the US will hit the 53.2 million mark in 2014. (eMarketer, 2013)
It is no secret that smartphones are quickly and surely replacing every other media used by retailers. However, is that where it will end? Will consumers simply start searching for their favorite products on smartphones instead of desktop computers? That hardly seems to be the situation, especially if you consider that nearly 75% of consumers across US make use of location-based services on their smartphones (Pew Internet & American Life Project, 2012). Read the rest of this entry »
International Confex is a yearly event that helps event organizers from across the globe to come together under one roof, swapping ideas about managing specific types of events and learning about new tools of the trade. This year, the event will be organised at ExCeL London, from 19 March to 21 March. More than 100 free seminars to attend, as well as keynote speeches from highly experienced event organisers and industry leaders, make this an event not to be missed by anyone involved in a career related to event management. Read the rest of this entry »
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