Soon after the launch of iAd, Apple’s new mobile ad platform, people were skeptical of the means to create ads suitable for it. Apple acknowledges the challenge and subsequently takes an initiative to help advertisers with coding and programming their ads.
Reports say that advertisers will furnish creative materials and direction, while Apple and Quattro (the mobile ad company Apple acquired in January) developers will use HTML5 to programme the ads.
Despite being an amateur in the advertising field, Apple is certain to put up a splendid show. Experts suggest that advertisers should not expect Apple to help code their ads in the long run as this initiative focuses on helping advertisers primarily during their start-up times.
This unique programme by Apple envisions an advertising sector dominated by iAd in recent times to come.
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