Mobile commerce (or mCommerce) has taken the retail industry by storm. Major firms like Victoria’s Secret, Sears, Ralph Lauren, Galeries Lafayette, Amazon, Urban Outfitters, SVC, Yoox, CVS and Etsy are offering shopping through Web-enabled mobile phones. The comfort of shopping on the go, comparative simplicity of usage, coupled with the speed at which transactions can be carried out, are the principal reasons for the increasing popularity of mCommerce.

Most business owners can reap substantial benefits by setting up a mobile commerce store. They would no longer need to have a physical store, thus resulting in considerable savings. This is certainly a major advantage, especially in these recession-plagued times. Besides, customers get to save on time and fuel costs as well, by not having to visit stores personally. It’s clearly a win-win situation for both.

The following businesses are particularly benefited by mobile commerce websites:

1. Retail services: Most types of retail businesses can benefit substantially from an mCommerce store. The customers can simply browse the mCommerce website and choose the items they wish to purchase. Then, they can simply place the order and pay with credit/debit cards using a secure online transaction process.
2. Financial services: Customers can pay the monthly installments for the loans they have taken, through your mCommerce website using their credit cards. This will simplify the entire transaction process. They can even pay bills for other essential services (electricity, telephone service, etc.) in this manner.
3. Travel services: Getting tickets booked through online services has become quite a common activity these days. Having a mobile commerce service for the same will allow the travel agency to reach an even greater number of travelers.
4. Public utilities and emergency services: Emergency services, such as, fire service, emergency medical service, etc., can reach more people quickly by accepting requests for service through a mobile website. Getting requests on time allow these service providers to save more lives in emergency situations.
5. Telecom services: Customers can pay their telecom bills via mobile phones, saving themselves the hassle of standing in queues. They can also accept and make use of value added services through mCommerce websites.
6. Entertainment services: This is an industry where reaching the greatest number of viewers in the shortest possible time is essential. A mobile commerce website can help these people reach out to literally millions of viewers. Downloading of promotional items, such as, wallpapers, screensavers, etc., through these websites can act as a great promotional strategy.

As a business owner in any of the above industries, your next question is likely to be how a well-equipped mobile store can be deployed. Cutting edge tech products like Cart2Mobile help businesses get to market quickly with mCommerce solutions and also allow extensive level of customization to suit your individual business process.

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