The mobile marketplace is evolving rapidly, and Mobile is now the new retail channel. The significant growth in smartphones, encouraging data access on the mobile, has created a new generation of shoppers who are happy to buy via their phones. Moreover, consumers expect seamless access through mobile devices—the ability to search for, select, and purchase products—along with 24/7 service wherever and whenever they require. The ability to get information, reviews as well as price comparisons easily makes a good case for mobile commerce (mCommerce).

mCommerce is the next step for online retailers keen to stay ahead in competitive times. Mobile applications can help retailers generate better return on operational investment, accelerate speed to market, and lower capital expenditures. Retail is being revolutionized through mobile applications, and cart2mobile is at the forefront of this revolution.

What is cart2mobile?

cart2mobile is a ready-to-go, flexible mobile-catalog and mCommerce system that integrates with your existing platform to provide a mobile version of your eCommerce infrastructure. Essentially, it’s a mobile channel for retailers on multiple mobile platforms.

How can cart2mobile help you?

cart2mobile, a product of Web Spiders, provides you the ability to seamlessly extend your existing eCommerce capabilities to the mobile channel through a combination of mobile storefronts (applications) and mobile Web accessibility (WAP sites). Using cart2mobile, you can extend your reach to millions of mobile users without the hassle of investing in hardware and development. cart2mobile is the ideal hosted service for quick deployment, available as a WAP site or native mobile application (iPhone, BlackBerry, Windows Mobile) with company specific customization. You can go mobile in less than 6 weeks and without any effort from your technical teams!

Using cart2mobile provides a number of benefits to the online retailers:

• Reach millions of mobile users
• Lower capital expenditures
• No expenditure on expensive hardware
• No investment in maintenance
• Quick deployment in an ASP model
• Create greater brand awareness
• Create additional revenue streams

Mobile is becoming a game-changer for both brick-and-mortar and online retailers. As customers increasingly embrace this medium, no organization/ brand can afford to be left behind in the Mobile race. To know more about how you can go mobile with cart2mobile, visit www.cart2mobile.com.

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