In the last fortnight, among other projects, our team developed the mobile website for Mitsubishi Motors (Germany) – one of the largest automakers in the world. The company has a vast network of dealers and distributors located all over Europe. Hence, this makes it necessary for their customers to interact with the dealers/ distributors as and when needed. The mobile version of their website would help clients in interacting with the company representatives, as well as, help the distributors and dealers to answer customer queries promptly. (more…)

Do you often find your Android-powered smartphone running out of juice when you are trying to make an important call? Well, that’s what battery booster apps are for. This special type of apps, available on the Android Market, can increase your battery life by as much as 30%. Simply install one of these on your handset and run it. The app should let you squeeze a lot more juice out of your phone than you ever could before. (more…)

Are you thinking of creative ways in which you can promote your business, but haven’t been able to come up with something worthwhile yet? Well, have you considered using an Android app for the purpose? No, it is not as complicated as you might think. All you need to do is find a reputable Android app development company to take care of the task of building the app. And while the app is being designed, simply tell them to include the logo of your brand at strategic locations, to ensure that the users can see it often. (more…)

Smartphones powered by the Android mobile operating system are not just meant to look pretty and serve as fashion statements. The huge app store for Android and the millions of apps available there ensure that the phones provide enhanced functionalities as well. Indeed, the number of productivity boosting apps available on the Android market, for employees in almost any business sector, is astounding. Let us, for example, consider the types of apps that can help web designers improve their productivity to a good extent:

1. Source code viewers: There are plenty of free apps available on the Android Market, which can serve this purpose quite adequately. All the user has to do after visiting a website is to run the app. This type of apps shows the source code, and also allows the user to cut and paste HTML codes from within the app itself. (more…)

There are more mobile phone subscribers than toothbrushes.

- Economics of Apps – University of Oxford

There are currently over 5.3 billion mobile subscribers (almost 80% percent of the world population) and in the next 2-3 years, mobile internet is forecast to overtake desktop internet usage. According to Gartner, smartphone shipments grew by almost 85% in Q1 2011, while worldwide PC shipments grew by only 2.3% in second quarter. This phenomenal growth in mobile usage is consequently fuelling the demand for mobile apps across the globe.

This demand for mobile apps – especially those that run on Apple iOS or Google Android – is huge. How huge? Apple sold over $1.78 billion worth of apps in 2010. This year, according to market research firm HIS, global mobile app sales will cross $4 billion. (more…)

Google’s Android and Apple iOS have both gained considerable popularity as mobile operating systems over the last few years. As of now, both are duking it out for winning over as many users as they can, among the 76.8 million smartphone owners in the US. So far, both have been going neck-to-neck, with iOS winning in the categories of click through rate (CTR) and effective cost-per-mile (eCPM). The former stands for the percentage of occurrences of an ad that get clicked on by visitors, whereas the latter refers to the revenue earned by a particular developer for every 1,000 instances of their advertisements.

Android is not lying too far behind, either. This operating system wins over its competitors in terms of Global Fill Rate (GFR), which essentially applies to the number of ad impressions that are occupied by advertisements, and average app life cycle, which essentially refers to the number of months for which individual apps are downloaded by visitors from the app store. (more…)