A recent research conducted by none other than the Internet Advertising Bureau (IAB) has brought forward some rather interesting news about mobile commerce (which is also referred to as mCommerce). As per the study, the average value of mobile transactions has gone up across the globe, by as much as £5.29 (which is equivalent to a 43.3% rise) in the last one year. The data was published in the latest report of IAB, and was based on a study conducted among 1,000 interviews done with people who regularly, or at least quite often, made use of mobile phones to shop for products and services in the last one year. (more…)

There are more mobile phone subscribers than toothbrushes.

- Economics of Apps – University of Oxford

There are currently over 5.3 billion mobile subscribers (almost 80% percent of the world population) and in the next 2-3 years, mobile internet is forecast to overtake desktop internet usage. According to Gartner, smartphone shipments grew by almost 85% in Q1 2011, while worldwide PC shipments grew by only 2.3% in second quarter. This phenomenal growth in mobile usage is consequently fuelling the demand for mobile apps across the globe.

This demand for mobile apps – especially those that run on Apple iOS or Google Android – is huge. How huge? Apple sold over $1.78 billion worth of apps in 2010. This year, according to market research firm HIS, global mobile app sales will cross $4 billion. (more…)

Once again Web Spiders’ event2mobile platform justifies its popularity among the world’s premiere event managers and organizers. Two of the biggest information and communication technology events worldwide – the  CommunicAsia2011 Summit and the BroadcastAsia2011 International Conference, deployed event2mobile event guides and mobile websites for their attendees and exhibitors.

These iPhone apps are available in the iTunes App Store, and were extensively downloaded by the event visitors, as they accessed all information about CommunicAsia2011 and BroadcastAsia2011 through their mobile devices. The event2mobile platform also provides a number of advantages to event managers. Besides providing new advertising/marketing opportunities, the platform also allows activating event-related information even before the event commences and creates a single window to all events staged annually.

Ever wondered how much revenue Apple makes from its nearly fabled app store? Well, you no longer need to bother to make a guess about that. Philip Schiller, Head of Product Marketing at Apple has recently revealed that the company paid $2.5 billion to mobile application developers who sold their apps via the app store within the time period between July 2008 and July 2011. Since the company maintains a 30%-70% revenue sharing policy with app developers, it is clear that Apple got to make somewhere around the $1.1 billion mark during the period. (more…)

Mobile applications are gaining more popularity with each passing day. The sales figures of apps developed for iPad, iPhone, BlackBerry, and other smartphones rank amongst the highest sold digital products across the globe. So, could there be a way in which you can use this universal popularity of smartphone apps to boost the popularity of your business? Of course, there are quite a few ways by which you can make your business more popular to customers, with the help of smartphone apps. Here are a few of those: (more…)

Drupal is perhaps one of the best content management systems (CMS) to work with, whether you are planning to build a mobile website from scratch, or simply planning to port an existing website to the mobile platform. True, it can probably be done with a lot of different CMSs, but is surprisingly easy with Drupal, mainly due to the modular structure of the Drupal platform and the huge selection of add-on modules available on the Drupal platform. This made the CMS tremendously popular among developers, so much so that Dries Buytaert, the Founder of Drupal Foundation once commented, “If we were to start Drupal from scratch, we would design for mobile first.” (more…)