Customers across the globe are getting more and more smartphone savvy with each passing day. They are no longer satisfied to simply get good deals on the products they want to buy. They need to make sure that they are getting the best prices on highest quality products. And to that end, they usually tend to compare product prices at one website with those on other sites, till they arrive at the best possible result.

You may actually be able to use this habit of consumers to your favor, you know? All you need to do is to encourage customers to review your products, or write short blogs on those. Even if they post small Facebook updates or Twitter posts, it will still do the trick. The point is to keep your products visible on the Internet. (more…)

Will smartphones soon start helping users to improve their eyesight? A group of scientists from Tel Aviv are trying to pull off exactly that. They have developed a smartphone app that will help users process blurred text and images in a better way, thus allowing them to continue working without any eyeglasses.

The app, aptly named GlassesOff, displays groups of blurred lines at various sections of the screen, with the positions of the groups being shifted at a constant rate. The user has to try to identify when a particular group of lines appears at the center of the screen. (more…)

Are you a somewhat successful entrepreneur seeking to boost the appeal of your products and services even more? There are quite a few ways in which you can do that, with varying degrees of success. However, one of the ways you should consider trying out is to get an iPhone app, custom developed to promote your business. Find one of the reputable iPhone application development companies, and you should be able to get the app built in a hassle free manner. Here are some of the ways in which you can use the app to promote your business:

1. Logo on splash screen: Ask your developer to design a splash screen that will be displayed whenever the app is used. Put the logo of your business on the splash screen, and you are sure to capture the user’s attention. Ask the developer to make the screen as attractive as possible, in order to maximize the effect. (more…)

Ever wondered how much revenue Apple makes from its nearly fabled app store? Well, you no longer need to bother to make a guess about that. Philip Schiller, Head of Product Marketing at Apple has recently revealed that the company paid $2.5 billion to mobile application developers who sold their apps via the app store within the time period between July 2008 and July 2011. Since the company maintains a 30%-70% revenue sharing policy with app developers, it is clear that Apple got to make somewhere around the $1.1 billion mark during the period. (more…)

Just a few days back, one of the most popular games on the Android platform got targeted by hackers. The app store was found to have a few free add-on packs for the game, which were, in fact, concealed malware. One of the updates was programmed to fetch passwords saved in the handset and mail those to a remote server. Another was set to target browsing history and bookmarks, secretly uploading those to a particular server on the web. (more…)

Mobile applications are gaining more popularity with each passing day. The sales figures of apps developed for iPad, iPhone, BlackBerry, and other smartphones rank amongst the highest sold digital products across the globe. So, could there be a way in which you can use this universal popularity of smartphone apps to boost the popularity of your business? Of course, there are quite a few ways by which you can make your business more popular to customers, with the help of smartphone apps. Here are a few of those: (more…)