Internet World is UK’s largest digital business show, and the 17th Internet World event in London, held this time from 29th April to 1st May, was yet again a showstopper. This event features industry leaders like BBC Worldwide and Google amongst its speakers, and it has consistently been able to attract heavyweight keynote speakers like ITV, MySpace and Nokia. Web Spiders was once again a bright star in such a luminous constellation.

In addition to showcasing our expertise in eCommerce, Social Networking, “No Refresh” Technology and Mobile Applications, our primary focus was on customised Web 2.0/ RIA (Rich Internet Applications) development and Snockles (Social Software for Businesses). Our 1-Page Checkout and Desktop Widgets also attracted a lot of interest. Web Spiders CEO Sid (Siddharth Jhunjhunwala) presented on the subject “Enterprise 2.0 – Social is good for Business” in the Web 2.0 theatre.

Internet World, true to tradition, attracted a serious business audience interested in the key issues relating to online strategy. Over the 3 day period, we interacted with thousands of attendees and had the opportunity to educate business decision makers on the latest developments in the market and future trends. 

To know more about our offerings, visit Web Spiders online and learn how we can radically change your business with the help of the latest Web technology.

eCommerce has undergone a significant change with the advent of social networking. Social networking has helped to a large extent in effectively targeting an otherwise fragmented society; it has done so by creating virtual spaces for like-minded people to share and exchange ideas and opinions. This has also given retailers ample opportunity to market their products.

Social networks can help in creating a strong customer base in the following ways:

• Social networking is very useful in bringing out consumer feedback about products and services. It helps retailers map the consumers’ mind and thus, devise innovative means to improve the products and services.
• Social networking, which grew with the intent of collaboration between like-minded people, is ideally suited for targeting niche groups. Sharing experiences about a product or service by a user can go a long way in replicating its usage among other users through viral marketing or word of mouth.
• Social networking has contributed significantly to the growth of “twinsumers”; this thrives on the practice of recommendation among members of a social networking group. People are more likely to buy a product that has been recommended by a friend or acquaintance, rather than trust a catchy teaser.

Social networking has become an inseparable part of the changing Web 2.0 scenario. Social networking websites like MySpace, Facebook and Orkut have captured the imagination of the youth in a manner never seen before. Services like Twitter, Jaiku and Snockles are extending the social experience beyond the confines of the desktop. Web Spiders is at the forefront of developing cutting-edge applications for delivering a rich, highly interactive Web 2.0 experience. You can visit Web Spiders to learn more about Web 2.0 and how it can help your business.

At the Technology for Marketing & Advertising (TFM&A 2008) exhibition, UK’s only dedicated event delivering digital, data and CRM solutions for marketing, media and advertising professionals, Web Spiders again made its presence felt strongly in the international arena.

During the 2-day event (12th-13th February, 2008) at Earls Court 2, London, Web Spiders exhibited its expertise in eCommerce, Social Networking, Desktop Widgets, Mobile Applications and Web 2.0/ Rich Internet Application development in front of thousands of visitors.

This year at TFM&A, the number of visitors increased by more than 50% to witness the fantastic line-up of keynote speakers, two-tier Google University, CIM Marketing Experience sessions and the many reputed international suppliers demonstrating the latest and most cutting-edge solutions. The free case-study led seminars covering data, CRM and digital, and the excellent industry networking were added attractions.

Web Spiders showcased the following:

• Why Social Networking is good for Business

Web Spiders’ Snockles for Enterprises provides a scalable (no user limit), on-demand (no maintenance overhead and quick go-live) and mobile phone integrated social software for businesses to achieve the same level of collaboration and networking as with consumer social networking sites.

• Reducing customer abandonment of shopping carts with single page checkout and “no refresh”

According to figures from Marketing Sherpa, the average abandonment rate for shopping carts is 60%, of which 12% give up before hitting the checkout. Web Spiders can help reduce abandonment by making the shopping process easy, informative and responsive.

• Desktop Widgets (Gadgets) - create a 24/7 bond with your customers

By providing bespoke development of Widgets, Web Spiders can produce a customized opt-in marketing solution that helps to generate customer loyalty and repeat business.

Web Spiders has been focused on delivering responsive digital solutions for more than 10 years. To know more about how such cutting-edge digital solutions can help your business, visit our website at www.webspiders.com.

Web Spiders has now gone live with the public beta version of its mobile social messaging service – Snockles (www.snockles.com). This launch was simultaneously made in India and the United Kingdom on 6^th December. A list of select European countries and others including Australia, Singapore and South Africa will also be able to use the mobile services (using the UK gateway).

Snockles is a Social Messaging platform that can be used seamlessly both through the Web and a user’s mobile phone. It frees Social Networking from the confines of the desktop and allows users to interact even when they are on the move. Snockles also offers location based services. Members can use this facility to broadcast their location to friends, both from the Web and mobile.

Snockles provides outgoing SMS completely free of charge. It’s a one to many communication platform where a user posts a Snockle on his Snockline and it is broadcast to all the friends who are tracking the user. This social messaging format is radically different to the practice of posting a 1-1 message on Bebo or Facebook while others friends ’snoop’ into the conversation.

Speaking on the occasion of the launch, Snockles founder and CEO Siddharth Jhunjhunwala “Sid” explained, “Snockles is a revolutionary social messaging and networking site where you broadcast Snockles to your friends through your mobile phone (SMS) and the web. It’s a platform for social communication both for end users and businesses. The business version is provided on-demand and is a separate product called Enterprise Snockles.”

Snockles brings the mobile element to the social networking phenomenon; and on being asked about the competition, Sid said, “Snockles is focused on providing a messaging and communication platform, much like how email and IM are forms of messaging. With regards to competition like Facebook and Bebo, Snockles would be able to integrate with open APIs to allow seamless access to existing networks.”

URL: http://www.snockles.com