Internet World is UK’s largest digital business show, and the 17th Internet World event in London, held this time from 29th April to 1st May, was yet again a showstopper. This event features industry leaders like BBC Worldwide and Google amongst its speakers, and it has consistently been able to attract heavyweight keynote speakers like ITV, MySpace and Nokia. Web Spiders was once again a bright star in such a luminous constellation.

In addition to showcasing our expertise in eCommerce, Social Networking, “No Refresh” Technology and Mobile Applications, our primary focus was on customised Web 2.0/ RIA (Rich Internet Applications) development and Snockles (Social Software for Businesses). Our 1-Page Checkout and Desktop Widgets also attracted a lot of interest. Web Spiders CEO Sid (Siddharth Jhunjhunwala) presented on the subject “Enterprise 2.0 – Social is good for Business” in the Web 2.0 theatre.

Internet World, true to tradition, attracted a serious business audience interested in the key issues relating to online strategy. Over the 3 day period, we interacted with thousands of attendees and had the opportunity to educate business decision makers on the latest developments in the market and future trends. 

To know more about our offerings, visit Web Spiders online and learn how we can radically change your business with the help of the latest Web technology.

At the Technology for Marketing & Advertising (TFM&A 2008) exhibition, UK’s only dedicated event delivering digital, data and CRM solutions for marketing, media and advertising professionals, Web Spiders again made its presence felt strongly in the international arena.

During the 2-day event (12th-13th February, 2008) at Earls Court 2, London, Web Spiders exhibited its expertise in eCommerce, Social Networking, Desktop Widgets, Mobile Applications and Web 2.0/ Rich Internet Application development in front of thousands of visitors.

This year at TFM&A, the number of visitors increased by more than 50% to witness the fantastic line-up of keynote speakers, two-tier Google University, CIM Marketing Experience sessions and the many reputed international suppliers demonstrating the latest and most cutting-edge solutions. The free case-study led seminars covering data, CRM and digital, and the excellent industry networking were added attractions.

Web Spiders showcased the following:

• Why Social Networking is good for Business

Web Spiders’ Snockles for Enterprises provides a scalable (no user limit), on-demand (no maintenance overhead and quick go-live) and mobile phone integrated social software for businesses to achieve the same level of collaboration and networking as with consumer social networking sites.

• Reducing customer abandonment of shopping carts with single page checkout and “no refresh”

According to figures from Marketing Sherpa, the average abandonment rate for shopping carts is 60%, of which 12% give up before hitting the checkout. Web Spiders can help reduce abandonment by making the shopping process easy, informative and responsive.

• Desktop Widgets (Gadgets) - create a 24/7 bond with your customers

By providing bespoke development of Widgets, Web Spiders can produce a customized opt-in marketing solution that helps to generate customer loyalty and repeat business.

Web Spiders has been focused on delivering responsive digital solutions for more than 10 years. To know more about how such cutting-edge digital solutions can help your business, visit our website at www.webspiders.com.

Customer defection has been a major issue for online realtors from the beginning of eCommerce. Imagine shopping in a offline retail store, filling your cart with merchandise, then leaving it all behind at the check out counter. Certainly this does occur for instance, if the lines at the cash register are too long. However, I am sure the percentage of offline abandonment is very low. As a consumer, you have invested your time already to driving to the store, parking your car, making your selections. However, in the online environment, there is a higher sense of urgency and changing one’s mind is only a back-button away.

One reason that nearly 60% of online shoppers abandon their online purchases, according to a MarketingSherpa study, is the complexity in the shopping cart check out process. Most of us have experienced the 3-5 page check out process. We have seen one that extending into a nine (9) step check out! You really must want this product to put up with nine screens! Imagine having a four step checkout in your local supermarket or shoe store, where you move from counter to counter to make and complete your purchase. That retailer will be out of business within days. From this same MarketingSherpa study, 27% of respondents said they abandoned their cart because they did not have enough time to complete the purchase. So how come online shopping carts are not savvy and sophisticated enough to get their process to one step? They are - the one step shopping cart are showing up on web sites that want to enhance their online sales ROI. Add Flex2 / Rich Internet Applications (RIA) and you have a very sophisticated, highly intuitive and efficient shopping cart. A one step shopping cart will greatly enhance the visitors experience with your web site, increasing conversions and enhancing your brand and reputation. At Web Spiders, we have endorsed the one step Flex/RIA shopping cart for our clients. View our One Step Shopping Cart demo and contact us today to see how we can be of service to your organizations online eCommerce business.   

On April 15-18, 2007 in San Francisco (USA), Web Spiders will be exhibiting at the O’Reilly Publishing’s Web 2.0 Leadership conference (booth 341). Web 2.0 has become part of the mainstream since it’s introduction as a concept three years ago. In future blog entries we will explore what Web 2.0 is - and how it can help your organization achieve a strong online competitive advantage. In a nutshell, Web 2.0 is about creating a social or collaborative environment for your customers - your partners and your own company.

In a recent article B2B and B2C buyers are relying on what others tell them before making a purchasing decision. Web 2.0 facilates this conversation. We will be blogging from the conference, so join us in the discussion! By the way, Blogging is a Web 2.0 technology.