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iPhone Study: More Personal Usage Than Professional

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on March 12th, 2010 by Team Pi

A recent study of the iPhone usage by mobile data analytic firm Localytics, has revealed that that iPhone apps are used more during evening hours and on weekends, than during business hours. This has led the firm to observe that the iPhone is still mostly as a personal device, rather than for business purpose.

The study, conducted for two months, found that there was 7% more traffic on weekends than on weekdays. During weekdays, the app traffic would slowly build in the evenings, to peak usage in the night. The drawback with the study is that it does not track how many work-related tasks like email and phone calls were used by the iPhone users for business purposes. While the study does show a considerable rise in personal usage, the usage of the iPhone for business is growing steadily.

To read the full story, click here.

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Posted in Mobile Technology News, Rich Mobile Applications, mCommerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “iPhone Study: More Personal Usage Than Professional”

  1. Nick Collins Says:
    March 12th, 2010 at 4:07 pm

    That is actually what I like about my iPhone, is that it can be BOTH my personal device AND my business device. No more carrying my personal cell phone, my work Blackberry, and my iPod with me, the functionality can all be in one device.

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