Power of Recommendation – How Users Find New iPhone Apps

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AdMob, the mobile advertising network, has released a report on iPhone Apps usage – showing how users discover new apps, how many they generally download, and how they use the apps after downloading. The report also shows that most users tend to download apps directly to their iPhones from the Apple App Store; less than 10% use iTunes for downloading apps.

How users find the apps that they download is the most interesting part of the report. The power of recommendation hold sway over everything else… be it recommendations from friends, Top 25 lists, or blog posts and news articles that they’ve read. For more details, check the chart below:

Power of Recommendation - How Users Find New iPhone Apps

More than 60% of users install between 1 to 6 new applications every month, while nearly a fourth of all users download 12 or more apps per month. Here’s the breakup:

Power of Recommendation - How Users Find New iPhone Apps

The report goes on to indicate that well-known brands have a clear advantage among iPhone users. More than 70% users responded that they’d downloaded applications from famous brands and over 60% indicated their desire to do so.

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