Web 2.0 – the Business Value of Blogging

Digital Marketing
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Blogs are shifting the Internet paradigm as we know it. According to blog trackers Technorati, there are more than 108 million blogs online; and new blogs are being created almost every half-a-second! The Internet’s most popular search engine Google has a separate search technology focused on only on blogs. Dozens of Fortune 500 Companies have their own blogs. Enterprise Blogging is becoming the new craze.

Business blogs serve as a quick and effective mode of communication between a company and its consumers. Through blogs, a company can address the public speedily and easily. On the other hand, web users get to know about the latest events, new deals, collaborative ventures and also new product launches.

Blogs, especially business or technical blogs, can serve as a platform for launching new products or services. This is particularly true for newer companies or small businesses. They can make their online presence felt through blogs without having to spend a fortune for product promotion.

Most blogs invite comments from users. Users can comment on new features, promotions, etc. or simply drop in a piece of suggestion. This not only helps in mapping the consumer mind, but also aids in devising innovative measures for product promotion or customization.

Blogging has become an essential element of the gradually evolving Web 2.0 scenario. Web Spiders is at the forefront of developing cutting-edge applications for delivering a rich, highly interactive Web 2.0 experience. If you want to know more about Web 2.0 and how it can enrich your business, you can visit the Web Spiders website for more information.

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