Launching an mCommerce website for your business is a very logical step now, given that it is one of the best ways of reaching out to millions of prospective customers. However, be sure to avoid the one Achilles’ Heel that ruins the potential of many mobile websites out there. It is the compatibility of the website with various mobile platforms.
Didn’t see that coming, right? Well, you are not the only one to miss out on such details. There are lots of mobile websites out there, which are displayed perfectly on smartphones. However, connect to those using regular mobile phones, and all you get to see are haphazardly arranged bits of text and graphics, looking like you are viewing the thing on an anamorphic mirror.
Do not make this mistake, which can destroy whatever chance your website has of attracting visitors. When the mobile website is being developed, be sure to inform the developers that they need to ensure the website looks good on every mobile platform out there. It is not that difficult to do – just remind them to take care of it, and they should be able to get it done.
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