Online shopping is becoming immensely popular nowadays. As a result, many advertising companies are depending on “mobile marketing”, which promotes a company’s stores through offers and sales. Smartphones are responsible for this trend.
According to a 2009 report, smartphones rule the market at a 12% share. It is believed that expenditure for mobile advertising will touch $4 billion by 2015. To maximize their returns on their investment, companies should follow two simple rules while advertising their products online. Customers should believe the product to be dependable, and the company’s entire advertising strategy should be a single unified message to avoid confusion.
The constantly changing digital world - How to communicate with clientsMay 12th, 2016
Are you judging a book by its cover?July 16th, 2015
It's 2015: Marketers Need Us (Just as We Need Them!)February 20th, 2015
Mobile Advertising to be a Billion Dollar Business by 2011October 20th, 2010
HTML5 Adds Polish to New BingSeptember 21st, 2010
Digital Shyness of Brands: Stuck in Time?July 29th, 2010