HTML5 is increasingly being used across the web, as marketers are realizing the HTML5 advantage of extending videos to a variety of platforms. A recent study has shown that nearly two-thirds of web video has already been encoded for HTML5. The biggest advantage of HTML5 is its native video support. These videos can be directly built into supporting browsers, helping to deliver faster and higher quality videos.
HTML5 also provides SEO benefits by improving a search engine’s understanding of a video’s content and structure, thereby providing greater accessibility. Different HTML5 tags can also help in this regard. The ‘Section’ tag can help explain the topic of a page, while the ‘Nav’ tag helps search engines to accurately categorize links and content.
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